Founded by Florencia Picco in 2014, our mission is to make clever brands that are creative, eye-catching, well positioned and hard to forget, in an efficient way. We believe in combining the clarity of form and the precision of language to create products that are authentic expressions of the brand’s values and goals and that easily stand out in world of templates.
We are heavily inspired by the entertainment world (TV, films, series) because that is where we come from, how ever our practice is culture-driven. We like to include in our process practices like anthropology, psychology and trend forecasting, as we are determined to generate intersectional messages that work globally and age well.
The Flopicco team is a reflection of the multicultural and international identity of the studio. We are geeky, open-minded, passionate, attentive, curious and we are always looking for the kind of challenges that keep our brains fully awake and coming out with ideas in unusual places. Our experience and versatility is our key to best interpret our clients’ needs and demands, and our rigour make us always strive for perfection and be thoughtful with deadlines.
Florencia Picco
Founder, CEO & Brand Strategist
Fernando Vallejos
Motion Director
Natalia Bellagio
Art Director
Alejandro Guatelli
Sr Designer
Emiliano Agnetti
Print Designer
Pablo Camino
Motion & Programmer
Martin Polech
Motion Designer
Ana Laya
Comms & Project Manager
Florencia Picco
Founder, CEO & Brand Strategist
Fernando Vallejos
Motion Director
Natalia Bellagio
Art Director
Ale Guatelli
Sr Designer
Emiliano Agnetti
Print Designer
Pablo Camino
Motion & Programmer
Martin Polech
Motion Designer
Ana Laya
Comms & Project Manager
International Business Enquires:
flo@flopicco.com
blog
Founder, CEO & Creative Director
Florencia is the owner, Creative and Branding Director of Flopicco Design Studio. In 2014, she left her position as Vice President Global Creative and Branding at National Geographic Channels International and Fox International Channels after 12 years leading the team that developed, branded and launched multiple global and regional brands such as Fox, Foxlife, Fox Crime, Fox Movies, National Geographic Channel, Nat Geo Wild, Nat Geo People, Star World, among more than 30 media brands aired globally. Based in Rome, born in Argentina, Florencia has previously worked as Art / Creative and Broadcast Design Director for other networks, creative agencies and design studios such as: Medialuna, Bridger Conway, Azul Television, WCJ, Meyer & Meyer Direct. In her curriculum Florencia also has more than 15 years of experience in teaching Graphic Design, Motion Graphics and Branding in different universities both in Rome and in Buenos Aires. Her work has received more than 70 international awards.
Motion Director
Born and raised in Buenos Aires. Fer studied Graphic Design at the University of Buenos Aires (UBA), where he later became a professor. He specialised in Branding for TV and Motion Graphics and he was Design Director at the mythical Medialuna Studio in Buenos Aires, until he joined Flopicco as Motion Director in 2016. When he is not working, he cooks, plays the bass or pretend play princesses with his little daughter Juana.
Art Director
Natalia was born in Buenos Aires, Argentina the year Star Wars was released. Since she was a girl, she has been a lover of cooking, drawing and archaeology. She is Julián’s mother. She studied Graphic Design at the University of Buenos Aires (UBA) and Photography at the FotoClub Argentino. She started working in advertising / direct marketing agencies such as Wunderman Cato Johnson, MRM and Fischer America, at the age of 19 as an art director. In 2005 she decided to become independent and gave life to Diseñofrénica. In 2021 she joined Flopicco.
Senior Designer
Alejandro studied Design in Visual Communication at the National University of La Plata and then worked in various areas related to communication and media, from branding and advertising to social networks, packaging and television, this wide exploration helped him understand design from different perspectives. Ale loves music, drawing and sculpture, he’s passionate about football and practice weekly and he’s sure that although it is considered a sport, he remembers seeing true works of art on that green canvas.
Print Designer
Emiliano studied Graphic Design at the University of Buenos Aires (FADU) and has been a professor there for the last 10 years. Professionally, he began his career as a freelance designer. He was responsible for production and printing at Fernando Poggio’s industrial design studio. Later, he ventured into the audiovisual industry, starting at the Ahijuna. TV production company, and then worked in the field of production and set design for TV series and films with various film production companies such as Patagonik and Star +. As a hobby, he enjoys taking experimental photographs, and in his free time, he loves spending time with his pets or driving his classic VW Beetle.
Motion Designer & Programmer
Originally from Buenos Aires Capital Federal, studied cinema at the IDAC in Avellaneda. At the beginning of 2001, Pablo started working as an editor at Canal do Turista, and soon after as a producer and editor for studios like Flehner, Cinergy, Tipica Films. His history with motion design and programming started at Grupoworkplace and Oxo where Pablo worked in postproduction for clients such as Netflix and FOX. He also collaborated in traditional animation projects for Can Can Club. Pablo joined Flopicco at the end of 2016. When he’s not working, he loves spending time with his family, mechanics and traveling… better if it’s on a motorbike!
Motion Designer
Martín studied Graphic Design at University of Buenos Aires (UBA). After some years in Buenos Aires, he settled in Temperley after the birth of his second child. Martín has worked in Motion Graphics in production companies like Ideas del sur and studios like Steinbranding, Medialuna, Bonsai3. He also has been Professor of design and animation and has experimented with VR Motion Graphics on Vrtify. His passion is shared between design, art, animation, Pixar and Star Wars movies and the fantastic tales of Borges, Bradbury and Huxley. In his (few) spare time he swims, cycles, plays soccer and spends precious time with his children, family and friends.
Communication & Brand Strategist
Journalist, editor and specialized in culture and branding. Ana was born and raised in Caracas. She has lived and studied in Buenos Aires, Brussels and London, where she did a Master’s in innovation at Central Saint Martins. In addition to being brand strategist, copywriter and head of communications for Flopicco, Ana is the mind behind Minimaps, a collective travel project, and The Procrastinator (some) Times, a weekly newsletter. Sometimes she writes too.
