Feb 12, 2019 Flopicco 0 comments
02 CINECANAL

CINECANAL
BRANDING
Client: FOX
Year: 2018

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05 DFL SUPERCUP

DFL SUPERCUP
BRANDING
Client: 05 BUNDESLIGA
Year: 2018

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01 NATIONAL GEOGRAPHIC WILD 2018

NAT GEO WILD
BRANDING
Client: NATIONAL GEOGRAPHIC
Year: 2018

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04 TV+

TV+
BRANDING
Client: MEDIAMAS
Year: 2018

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06 DMAX 6NATIONS

DMAX 6NATIONS
TEASERS & GRAPHIC PACKAGE
Client: DISCOVERY
Year: 2018
CREDITS

Client:
Chiara Cerutti, DMAX / DISCOVERY

Creative direction, art direction and graphic production:
Flopicco

Inhouse team:
Florencia Picco, Fernando Vallejos, Pablo Camino, Elia Iandolo, Alejandro Guatelli, Romina Giarrizzo

External collaborators:
Lumbre, Matias D’Alessandro

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03 NSL

NSL
BRANDING
Client: CLONWERK
Year: 2018

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Feb 06, 2019 Flopicco 0 comments
10 NG PLANET OR PLASTIC

RESOLUTION PLANET OR PLASTIC
ID
Client: NATIONAL GEOGRAPHIC
Year: 2018

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Mar 09, 2018 Flopicco 0 comments
07 RAI REBRAND 2017

RAI REBRAND 2017
BRANDING
Client: RAI
Year: 2017

RAI ci ha affidato il redesign della sua Brand Identity così come della Brand Architecture di tutte le sue unità di business, dai loghi delle reti al design aziendale, con l’obiettivo di rendere moderna l’immagine dell’azienda preservando la sua consolidata identità.
Il rebrand ha accompagnato il rilancio della RAI nell’autunno 2016.
Il nuovo pacchetto promozionale include elementi di continuity su tutta la programmazione, dai promo packs ai bumper ads, inclusi idents, sales toolkits e billboards. Un redesign completo, sia on-air che off-air, basato sul design quadrato del marchio principale, ma con una personalità unica in ognuno dei sotto-brand.

RAI entrusted us with the redesign of its brand identity as well as the brand architecture of all its business units, from network logos to corporate design, with the objective of modernizing the group’s image while preserving its consolidated identity.
This change accompanied RAI’s re-launch in autumn of 2016.
The new promotional package includes elements of continuity across all programming, from promo packs to bumper ads, including idents, ad sales toolkits and billboards… a complete redesign, both on- and off-air, based on the square design of the central brand, but with a unique personality for each of the sub-brands.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Marco Salemi

In collaboration with:
Eloisa Iturbe and Luis Paris

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Mar 08, 2018 Flopicco 0 comments
DMAX REBRAND 2016

DMAX REBRAND 2016
BRANDING
Client: DISCOVERY
Year: 2016

Il canale tematico DMAX, gestito da Discovery Networks, è presente nei territori italiani e spagnoli.
Per la stagione 2015/16, il cliente ci ha commissionato il refresh di tutti gli elementi del canale, sia gli elementi di continuity che il pacchetto promozionale.
Uno degli obiettivi principali è di trasmettere la natura fondamentalmente maschile e giocosa del canale, rappresentando attraverso la grafica i principali pilastri della programmazione, orientati ad un intrattenimento leggero in cui viene sempre posto in primo piano il “macho” DMAX.

The DMAX thematic channel, operated by Discovery Networks, is present in Italian and Spanish territories.
For the 2015-2016 season, the client asked us to refresh all elements of the channel, including continuity pieces and promotional package.
The main objective is to convey the fundamentally playful masculine nature of the channel, graphically representing the main pillars of programming, oriented at light entertainment and always putting "manly" DMAX at the forefront.

CREDITS

Client:
Chiara Cerutti, Discovery Italia

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Romina Giarrizzo, Marco Salemi, Lorena Ruiz

In collaboration with:
Inland

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