Mar 09, 2018 Flopicco work 0 comments
RAI 3D IDENTS
BUMPERS
Client: RAI
Year: 2017

Come refresh, un anno dopo il lancio del suo nuovo branding, RAI ci ha commissionato una serie di ID bumpers con l’obiettivo di reinterpretare in 3D le principali caratteristiche di ciascuno dei suoi brand principali.
Abbiamo quindi realizzato questi elementi, progettati per essere complementari ed integrarsi al sistema di branding principale, e allo stesso tempo per esaltare i principi di design di ogni canale.

As a refresh, a year after the launch of its new branding, RAI commissioned this series of ID bumpers from us with the aim of reinterpreting in three dimensions the personality guidelines for each of its main brands.
We generated these pieces accordingly, designed to complement and integrate with the central branding system, while at the same time underscoring the design principles of each channel.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Romina Giarrizzo, Fernando Vallejos

In collaboration with:
Freak, Horacio Herrero and Santiago Crescimone.

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