Mar 09, 2018 Flopicco work 0 comments
RAI REBRAND 2017
BRANDING
Client: RAI
Year: 2017

RAI ci ha affidato il redesign della sua Brand Identity così come della Brand Architecture di tutte le sue unità di business, dai loghi delle reti al design aziendale, con l’obiettivo di rendere moderna l’immagine dell’azienda preservando la sua consolidata identità.
Il rebrand ha accompagnato il rilancio della RAI nell’autunno 2016.
Il nuovo pacchetto promozionale include elementi di continuity su tutta la programmazione, dai promo packs ai bumper ads, inclusi idents, sales toolkits e billboards. Un redesign completo, sia on-air che off-air, basato sul design quadrato del marchio principale, ma con una personalità unica in ognuno dei sotto-brand.

RAI entrusted us with the redesign of its brand identity as well as the brand architecture of all its business units, from network logos to corporate design, with the objective of modernizing the group’s image while preserving its consolidated identity.
This change accompanied RAI’s re-launch in autumn of 2016.
The new promotional package includes elements of continuity across all programming, from promo packs to bumper ads, including idents, ad sales toolkits and billboards… a complete redesign, both on- and off-air, based on the square design of the central brand, but with a unique personality for each of the sub-brands.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Marco Salemi

In collaboration with:
Eloisa Iturbe and Luis Paris

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