Mar 09, 2018 Flopicco work 0 comments
RAI STYLEGUIDE
BRANDING
Client: RAI
Year: 2017

Dopo il Rebrand RAI e di tutti i suoi canali, principali e tematici, abbiamo dovuto preparare una styleguide da piĆ¹ di 1000 pagine per raccontare la Brand Architecture e tutte le scelte di branding e design fatte per ciascuno dei suoi elementi, sia on-air che off-air.

After the RAI Rebrand, with all its main and thematic channels, we had to develop a styleguide of more than 1000 pages to present the Brand Architecture and all the branding and design decisions made for each of its elements, both on-air and off-air.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Chiara Calascibetta, Antonio Magliocco

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