Mar 09, 2018 Flopicco work 0 comments
RAI THEMATIC CHANNELS
BRANDING
Client: RAI
Year: 2017

Disegnati come complemento ed estensione dei principali canali RAI (RAI da 1 a 4), I canali tematici sono stati sviluppati ciascuno con la propria personalità nell’uso e nel trattamento del footage e della propria implementazione cromatica. Allo stesso tempo condividono la stessa premessa di animazione dei canali principali, completando così la più ampia famiglia di canali che rende la RAI un tutt’uno, con un discorso unificato e coerente.

Designed as a complement to and extension of the main RAI channels (RAI 1 to 4), the thematic channels were each developed with their own personality in the use and treatment of footage and its chromatic implementation. At the same time, they share the same animation premise with the main channels, completing the larger family of channels that make up RAI as a whole, with a unified and coherent discourse.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Romina Giarrizzo, Fernando Vallejos, Marco Salemi, Pablo Camino, Elia Iandolo

In collaboration with:
Lumbre, Luis Paris and Palis.

Sorry, the comment form is closed at this time.