Mar 09, 2018 Flopicco work 0 comments
RAI YOYO
BRANDING
Client: RAI
Year: 2017

Il canale RAI preschooler: tenero, divertente, colorato, allegro. Abbiamo creato una piccola famiglia di personaggi basata sulla forma quadrata del logo, con una dinamica e una palette cromatica pensata per il target, che si integra all’OB come parte del brand e che vive le sue piccole ‘avventure’ all’interno dei bumpers del canale.

RAI’s preschooler channel: tender, fun, colorful, cheerful. We created a small family of characters based on the square shape of the logo, with a dynamic and a chromatic palette intended for the target audience, which are integrated into the OB as part of the brand and have their little “adventures” in the channel’s bumpers.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Fernando Vallejos, Romina Giarrizzo, Marco Salemi, Elia Iandolo, Pablo Camino

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