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 The 2000’s: The Decade We Saw It All

Promo pack for a National Geographic documentary series analyzing the complex first decade of the 2000s: “From 9/11 to the financial crisis, the decade shows not only a period of turmoil in the United States but its also a golden age when the Internet hadn’t been colonized by corporations, when social media was still young and fresh and when it was easy to make money.”

The creative visual work is based on the idea of digital intercommunication that marked the social paradigm shift of the time, represented by screens that are both monitors and parts of the logo grid of the design space.

We worked with a very diverse cast, performing detailed choreographies to generate the idea of an early digital swarm that together weave an empathic, meaningful and shared story.