In August 2024, Brazil’s renowned broadcaster SBT launched its highly anticipated streaming platform, +SBT, which garnered over 500,000 downloads in just the first four days.
As one of the top three television networks in the country, SBT aimed to provide a fresh, engaging way for viewers to access their favorite content—entirely for free. Flopicco Studio was honored to play a pivotal role in shaping the brand identity of this innovative platform. “The trust and openness they brought to the process inspired us to push creative boundaries, and the result is something we’re all proud of—a brand system that reflects both their vision and our shared commitment to authentic storytelling”, says our Creative Director, Florencia Picco.
Creating harmony in diversity
+SBT offers 10 live thematic FAST channels, including +Humor, +Silvio Santos, +Saudade, +Pop, +Novelas, +Criança, +Séries, +Cinema, +Informação, and +TVZYn. The challenge for Flopicco Studio was to create a unified branding system that reflected the personality of these channels while maintaining a cohesive look and feel. “Designing for +SBT was about creating harmony in diversity—a cohesive brand that respects each channel’s unique voice while seamlessly uniting them under one identity”, explains Florencia.
To achieve this, we worked with the colours of the original SBT logo and developed a modular structure, complemented by unique icons for each channel and a rich typeface family that captures the essence of each channel, from comedy and drama to news and children’s programming.
Quality entertainment
Carolina Gazal, SBT’s director of content, emphasized the platform’s mission to transform the way Brazilians consume entertainment with quality, safety, and respect for Brazilian culture, without algorithmic interference. In line with this vision, +SBT is not only offering curated content but also forging partnerships with independent production companies to foster the growth of Brazil’s audiovisual industry. “For 2025, we aim to close new alliances with independent producers,” said Gazal, highlighting SBT’s commitment to supporting local talent.
Proud to have contributed to a project that combines entertainment, culture and innovation, reshaping the streaming landscape in Brazil, we look forward to hearing more about +SBT’s future milestones and achievements.
Sources:
BT lanza su nueva plataforma de streaming que planea producir originales. Cveintiuno.
+SBT supera más de medio millón de descargas. SCC10.
Sucesso Estrondoso: +SBT Atinge 1 Milhao de downloads. Entretenimiento R7.
