
GERMANY · FLOPICCO STUDIO + DFL · 2019
Bundesliga’s VAR Logo
Flopicco Studio was commissioned by DFL with designing a the —now ubiquitous— symbol for their brand new Video Assist, also know as VAR.
We designed the Video Assist logo, the system where its used and their on-screen and off-screen applications and a guideline for its correct usage.
We designed the Video Assist logo, the system where its used and their on-screen and off-screen applications and a guideline for its correct usage.












CREDITS
Client
DFL Digital Sports – Bundesliga
Creative Director
Thomas Markert
Art Director
Juan Pablo Kessler
Head of Production
Michael Jaksch
Creative direction, art direction & graphic production
Flopicco Studio
Inhouse Team
Florencia Picco, Fernando Vallejos, Natalia Español, Alejandro Guatelli,
Pablo Camino & Martín Polech.