Feb 12, 2019 Flopicco 0 comments
06 DMAX 6NATIONS

DMAX 6NATIONS
TEASERS & GRAPHIC PACKAGE
Client: DISCOVERY
Year: 2018
CREDITS

Client:
Chiara Cerutti, DMAX / DISCOVERY

Creative direction, art direction and graphic production:
Flopicco

Inhouse team:
Florencia Picco, Fernando Vallejos, Pablo Camino, Elia Iandolo, Alejandro Guatelli, Romina Giarrizzo

External collaborators:
Lumbre, Matias D’Alessandro

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03 NSL

NSL
BRANDING
Client: CLONWERK
Year: 2018

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Feb 06, 2019 Flopicco 0 comments
10 NG PLANET OR PLASTIC

RESOLUTION PLANET OR PLASTIC
ID
Client: NATIONAL GEOGRAPHIC
Year: 2018

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21 MEDICI 2

MEDICI 2
KEYARTS
Client: LUX VIDE
Year: 2018

 

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20 DMAX NATALE

DMAX NATALE
ID
Client: DMAX
Year: 2018

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Aug 27, 2018 Flopicco 0 comments
ALMAVIVA REEL

ALMAVIVA REEL
REEL
Client: ALMAVIVA
Year: 2017

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Mar 09, 2018 Flopicco 0 comments
22 RAI STYLEGUIDE

RAI STYLEGUIDE
BRANDING
Client: RAI
Year: 2017

Dopo il Rebrand RAI e di tutti i suoi canali, principali e tematici, abbiamo dovuto preparare una styleguide da più di 1000 pagine per raccontare la Brand Architecture e tutte le scelte di branding e design fatte per ciascuno dei suoi elementi, sia on-air che off-air.

After the RAI Rebrand, with all its main and thematic channels, we had to develop a styleguide of more than 1000 pages to present the Brand Architecture and all the branding and design decisions made for each of its elements, both on-air and off-air.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Chiara Calascibetta, Antonio Magliocco

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Mar 09, 2018 Flopicco 0 comments
07 RAI REBRAND 2017

RAI REBRAND 2017
BRANDING
Client: RAI
Year: 2017

RAI ci ha affidato il redesign della sua Brand Identity così come della Brand Architecture di tutte le sue unità di business, dai loghi delle reti al design aziendale, con l’obiettivo di rendere moderna l’immagine dell’azienda preservando la sua consolidata identità.
Il rebrand ha accompagnato il rilancio della RAI nell’autunno 2016.
Il nuovo pacchetto promozionale include elementi di continuity su tutta la programmazione, dai promo packs ai bumper ads, inclusi idents, sales toolkits e billboards. Un redesign completo, sia on-air che off-air, basato sul design quadrato del marchio principale, ma con una personalità unica in ognuno dei sotto-brand.

RAI entrusted us with the redesign of its brand identity as well as the brand architecture of all its business units, from network logos to corporate design, with the objective of modernizing the group’s image while preserving its consolidated identity.
This change accompanied RAI’s re-launch in autumn of 2016.
The new promotional package includes elements of continuity across all programming, from promo packs to bumper ads, including idents, ad sales toolkits and billboards… a complete redesign, both on- and off-air, based on the square design of the central brand, but with a unique personality for each of the sub-brands.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Marco Salemi

In collaboration with:
Eloisa Iturbe and Luis Paris

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Mar 09, 2018 Flopicco 0 comments
23 RAI 3D IDENTS

RAI 3D IDENTS
BUMPERS
Client: RAI
Year: 2017

Come refresh, un anno dopo il lancio del suo nuovo branding, RAI ci ha commissionato una serie di ID bumpers con l’obiettivo di reinterpretare in 3D le principali caratteristiche di ciascuno dei suoi brand principali.
Abbiamo quindi realizzato questi elementi, progettati per essere complementari ed integrarsi al sistema di branding principale, e allo stesso tempo per esaltare i principi di design di ogni canale.

As a refresh, a year after the launch of its new branding, RAI commissioned this series of ID bumpers from us with the aim of reinterpreting in three dimensions the personality guidelines for each of its main brands.
We generated these pieces accordingly, designed to complement and integrate with the central branding system, while at the same time underscoring the design principles of each channel.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Romina Giarrizzo, Fernando Vallejos

In collaboration with:
Freak, Horacio Herrero and Santiago Crescimone.

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Mar 09, 2018 Flopicco 0 comments
20 RAI THEMATIC CHANNELS

RAI THEMATIC CHANNELS
BRANDING
Client: RAI
Year: 2017

Disegnati come complemento ed estensione dei principali canali RAI (RAI da 1 a 4), I canali tematici sono stati sviluppati ciascuno con la propria personalità nell’uso e nel trattamento del footage e della propria implementazione cromatica. Allo stesso tempo condividono la stessa premessa di animazione dei canali principali, completando così la più ampia famiglia di canali che rende la RAI un tutt’uno, con un discorso unificato e coerente.

Designed as a complement to and extension of the main RAI channels (RAI 1 to 4), the thematic channels were each developed with their own personality in the use and treatment of footage and its chromatic implementation. At the same time, they share the same animation premise with the main channels, completing the larger family of channels that make up RAI as a whole, with a unified and coherent discourse.

CREDITS

Client:
Roberto Bagatti, Rai

Creative Direction, Art Direction and Graphic Production:
Flopicco

Inhouse team:
Florencia Picco, Romina Giarrizzo, Fernando Vallejos, Marco Salemi, Pablo Camino, Elia Iandolo

In collaboration with:
Lumbre, Luis Paris and Palis.

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