I T A L Y  ·  F L O P I C C O  S T U D I O + C I N E C A N A L ·  2 0 2 2





Our studio was in charge of the 2022 rebranding refresh for Cinecanal, a premium entertainment channel that offers to the whole Latin American region the latest premieres of the greatest Hollywood studios.

Back in 2017, we also created the full brand system of the channel, but it was time to create something new and our studio was happy to ideate and bring this new branding to life!

With a minimalist imprint and simplicity of resources, we created a dynamic design that references the brand in every graphic situation possible and that could be adapted to the different franchises that articulate the programming.

The typographic layout is clean, clear and articulates fluidly in this concentric circular universe.

The main color palette is the look of the channel during daytime and regular programming and it is mainly formed of blue gradients with hints of orange, pink, turquoise and aquamarine, colours that are references to the channel’s franchises.

The secondary color palette, in shadows of pink, it is used mainly for blocks or special events.

The flexibility of the system we created for Cinecanal is best evidenced in the channel’s franchises like
Selección, Cinemanía, CineCrush and Divercine, each one of them present unique identities
yet they are all based on the same basic premise of simplicity and in harmony with this universe of concentric circles created for Cinecanal.

Our brand system was completed with a complete Toolkit for the channel’s Off-Air and Digital requirements.



Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

lorencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino, Alejandro Guatelli, Martín Polech, Daniela Parasporo, Pia Rossi, Soledad Bacigalup, Matías Pastorini, Emiliano Agnetti, Beatrice Carosi, Marcelo Hsu, Agustín Tognola, Gonzalo Avendaño, Juan Manavella, Tato Herrero and Valentín Stur.

With the Collaboration of

Andy Cambiasso
Tercer Espacio