GERMANY · FLOPICCO STUDIO + DFL · 2022
DFL KEY VISUALS 2022
PRINT & MOTION TOOLKIT
Flopicco Studio was commissioned by DFL to expand their brand assets through a Key Visuals Set that allow innovative options for presenting the Bundesliga and the Bundesliga 2 in a more close and versatile way, but in harmony with the main design visual language of this brand that is all about football, from its textures, sounds and motions to its fans and their devotion for the clubs, their logos, and their colours.
We ideated and created a set of ready-made key visual, with a prominent presence of photos and videos, that can be used by DFL in multiple digital & print formats.
Anchoring the proposals on the expanded isotype, incorporating the iconic DFL Player’s modules and taking into account the general layout principles for the system, we designed three composition alternatives to be used depending on the photograph’s (or the footage’s) quality or the specific communicational need: Outline, Window and Grid.
The final result manages to work as a great complement of the main system, emphasizing by contrast and providing the versatility and variety required for the client’s communication needs.
Creative direction, art direction & graphic production
With the Collaboration of