I T A L Y  &  S P A I N  ·  F L O P I C C O  S T U D I O  ·  2 0 1 6





The DMAX thematic channel, operated by Discovery Networks, is present in Italian and Spanish territories.

For the 2015-2016 season, the client asked us to refresh all elements of the channel, including continuity pieces and promotional package.

The main objective is to convey the fundamentally playful masculine nature of the channel, graphically representing the main pillars of programming, oriented at light entertainment and always putting “manly” DMAX at the forefront.



Chiara Cerutti, Discovery Italia

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Romina Giarrizzo, Marco Salemi, Lorena Ruiz

With the Collaboration of