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DMAX Unto e Bisunto



DMAX commissioned Flopicco Studio to ideate and  produce the branding for the film Unto E Bisunto, in which Chef Rubio has the superpower of “absolute taste.” 

Satire and absurdity, ever present in the chef’s persona, set the tone of the communication, where our superhero exudes his trademark charisma with an added twist.

To accompany the release of the film, we created a series of Christmas bumpers with Chef Rubio as protagonist. We also created the animated GIFs that flood social networks in the format of a greeting card, but highlighting Rubio’s personality: ironic, fun, almost anti-Christmas. 

This was a really fun campaign that mixed video footage with traditional cartoon animation.



Chiara Cerutti, Discovery Italia

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Marco Salemi, Pablo Camino

With the Collaboration of

Neo DG