I T A L Y · F L O P I C C O S T U D I O · 2 0 1 8
DMAX Unto e Bisunto
DMAX commissioned Flopicco Studio to ideate and produce the branding for the film Unto E Bisunto, in which Chef Rubio has the superpower of “absolute taste.”
Satire and absurdity, ever present in the chef’s persona, set the tone of the communication, where our superhero exudes his trademark charisma with an added twist.
To accompany the release of the film, we created a series of Christmas bumpers with Chef Rubio as protagonist. We also created the animated GIFs that flood social networks in the format of a greeting card, but highlighting Rubio’s personality: ironic, fun, almost anti-Christmas.
This was a really fun campaign that mixed video footage with traditional cartoon animation.
Chiara Cerutti, Discovery Italia
Creative direction, art direction & graphic production
With the Collaboration of