ITALIA · FLOPICCO STUDIO · 2017
DMAX commissioned a promo pack and a set of bumpers to publicize its new zombie-themed series, ZNations.
We created a series of cartoons that worked with the “grunge” palette and graphic treatment characteristic of the channel’s branding, seeking to generate a direct association in the viewer between sender and content, evoking the mood of the channel and its particular look, ironic and transgressive.
Chiara Cerutti, Discovery Italia
Creative direction, art direction & graphic production
With the Collaboration of