I T A L I A.  ·  F L O P I C C O  S T U D I O  ·  2 0 1 5 




To promote Eurosport’s exclusive live broadcast of the US Open, one of the most important tennis tournaments in the world, Discovery Communications commissioned Flopicco Studio to develop a special outdoor take over of the Metro access tunnel of the main station in Milan’s city center.

The goal was to represent the athletes at their maximum expressive power, transmitting the vibrant atmosphere of the tournament and the city that hosts it: New York. Passage through the subway tunnels became a real experience, complemented by audio recreating the sound of balls bouncing on a tennis court.



Giorgio Schwarz, Chiara Cerutti, Discovery Italia

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Antonio Magliocco