Dear friends,

It’s exciting to start a new year and think about all the new projects and ideas that will gradually be filling this space. In this edition we begin by sharing a VERY pink project to combat Blue Monday (even though we all know there is no such thing), as well as inspiration, trends, weird partnerships, the key that makes naming work, and reflections on working with your hands and the history of beautiful things.

We hope you have a fantastic January.

 

💖 A warm and very pink studio update: Barbie on HBO-Max

We can’t think of a better project to combat “Blue Monday” (even if it is an advertising creation) than with this warm and very pink project: HBO-Max’s Barbie From the Cinemas to Your Home.

From the Cinemas to Your Home is HBO-Max main movie franchise offering the biggest Warner Media movies only 45 days after the cinemas. We had already created the original On-Air Promo Toolkit and this time we were in charge of the adaptation to premiere the Barbie movie in style.

More details here.

 

👑 Studio Update 2: Holiday Perks

During the holidays we didn’t get presents from the three kings (or three wise men) but from our favorite king: Burger King. Our Studio was commissioned to develop a holiday-themed Royal Perksmerchandising collection, they call it ‘Tis the Cheeson 🧀

As with previous collections, the items had to be fun, unisex and easy to produce. This time we were asked to expand the product range to include the extremely cool Plufl.

Go ahead and have a look.

🔮 The biggest trends in graphic design for 2024, as predicted by the creative industry

The world of graphic design is constantly evolving, with new trends emerging all the time. And the current global turmoil is only accelerating this effect. Here, we explore eight of the most hotly anticipated trends for 2024 based on the insights of industry experts.

Read more on Creative Boom.


 

 

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COVER ILLUSTRATION: Ale Guatelli · Sr. Designer