Dear friends,

Welcome to the 13th edition of Flopicco Design Studio’s monthly selection of news and trends on the present and future of branding, design, culture and our studio — curated by our in-house team.

This beginning of the year has been frankly exciting in our studio (which just a week ago turned 9 years old!) Our fingers are crossed for 2024 to continue to be as challenging, lively and rewarding as these past couple of months.

As usual in this new year we will try to keep inspiring you and igniting your curiosity and enthusiasm. Please enjoy and let us know what you think!

🎤 Studio Update 1: Sanremo 2024, how great was that?


We are not talking about the visual and branding system that we created for Rai – Radiotelevisione Italiana‘s Sanremo, or well, not only… While we enjoyed a lot working on Sanremo’s image this year (and that of so many other brands that embrace and support the festival), the truth is that we had a lot of fun during Sanremo week, and judging by the metrics, so did you! During the opening night the festival reached an audience of 10.561 million viewers, accounting for 65.1% of Italy’s TV share. Wow, just wow 🥹🥹🥹


You can have a look at the brand system we created this year for our favorite festival here.


🏈 Studio Update 2: Welcome to the Hall of Flame

With the vivid memory of some of the best moments of the Superbowl (Congrats Kansas City Chiefs!) we wanted to take the opportunity to share this cool project we were part of: As part of the Royal Perks program and looking to consolidate its position as the ‘Home of Football’, Burger King in partnership with Coca-Cola, developed a gaming app that promised to take its players to the Hall of Flame, customize their jerseys and digital helmets, and even win those props in real life. The design and 3D modelling of the jerseys and helmets was in charge of our studio.

You can read more, here.

🍊 Fresh: These Italian designers are using fruit peel to make furniture

“Imagine a world where nothing ends up in landfill. Instead, everything can be reused, recycled and repurposed, creating products that never reach their “end of life.”

According to a recent report by the Circle Economy Foundation, only 7.2% of all used materials are being cycled back into the economy to be reused and recycled without creating waste.

Milan-based company Krill Design aims to change this by creating furniture products made from a patented plastic-like biomaterial named Rekrill, which it says is fully organic, biodegradable, and can be used over and over again.

Read the article on CNN.



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COVER ILLUSTRATION: Emiliano Agnetti · Sr. Designer