Dear Friends,

Welcome to the 14th edition of Flopicco Design Studio‘s monthly selection of news and trends on the present and future of branding, design, culture and our studio – curated by our in-house team and inspired by the imminent arrival of spring.

As always, we will try to keep you inspired, curious and excited. Please enjoy and let us know what you think!


🚙 Studio Update 1: Enilive Brand System

Perhaps one of the most challenging and rewarding ongoing branding projects we have in the studio is the transformation of the Eni Group into a new, sustainable and greener era. Alongside TBWA, we were responsible for the development, logo design and brand guidelines of Plenitude, and now it is time to share the work we have created for Enilive, the Group’s brand that “leads the transformation of the world of mobility”.

This project required us to follow the main guidelines of the Plenitude branding system (the first of the brands developed), using the same morphological approach, while at the same time conveying an independent message.

Please take a closer look at this project here.


🐠 Studio Update 2: Che tempo che fa

We had the opportunity to work on the rebranding of Che tempo che fa when the show moved from Rai to Nove.

For those of you outside of Italy, #CheTempoCheFa is a very popular one-on-one talk show hosted by Fabio Fazio and Luciana Littizzetto, where every weeknight guests discuss current affairs of all kinds, from politics, science and sports to the environment and culture. Flopicco Studio was responsible for the rebranding that gave the show a new look… ma non troppo! 😉

Take a look at the project here.


🫒 Studio Update 3: Casa Piano Piccolo

Casa Piano Piccolo is a B&B located in Vieste, Southern Italy, in the middle of an idyllic olive grove. It was our mission to turn their idea into a multi-purpose brand that reflects above all the value of contemplation as a source of inspiration for creation and the value of things made with care and attention, in their case artisanal olive oil and seasonal jams.

Have a look at the full case here.


🦁 Brand chaos: World’s oldest unchanged brand changes logo for the first time in over 140 years

“For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for the first time since the 1880s, the product recognized by Guinness World Records for having the world’s oldest branding and packaging is undergoing a major redesign.”

Yes, you’ve probably heard about it because it’s been all over the Internet, but as it continues to make waves, we’d like to know what you think.

Read full article on CNN.



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COVER ILLUSTRATION: Emiliano Agnetti · Sr. Designer