Dear Friends,

Welcome to the 15th edition of Flopicco Design Studio‘s monthly selection of news and trends on the present and future of branding, design, culture and our studio – curated by our in-house team.

Time passes. It always does. Spring is finally here, but it’s almost summer. That’s why we bring you a series of refreshing articles where creativity and originality shine.

As always, we will try to keep you inspired, curious and excited. Please enjoy and let us know what you think!


💛 Studio Update 1: National Geographic Best Practices

National Geographic needed to expand its brand guidelines into a practical and easy-to-use tool that outlined the basic design principles and graphic resources available for creating new editorial and digital communications that meet the brand criteria. Our studio was tasked with interpreting these design principles and creating a guide that was both thorough and simple.

Case study on our website.



🫧 Studio Update 2: Sulle Tracce Dell’Orso

This was a relatively small project, but it gave us a lot of graphic play and we are very pleased with it. DMAX Italia’s commissioned Flopicco Studio a visual identity and a basic motion toolkit for their new show Sulle Trace Dell’Orso (On the Trail of the Bear) the program is hosted by Barbascura X and Gibba who will explore the Trentino forest in the Alps north of Italy.

You can read more, here.


🎶 Inspiration: Shane Guffogg’s synesthesia transforms paintings into music at venice exhibition

American artist Shane Guffogg is among the estimated 4% of people with synesthesia, a perceptual phenomenon in which stimulating one sensory pathway involuntarily triggers experiences in another. In Guffogg’s case, he ‘hears’ colors. This unique ability is one of the main elements that inspires his art, as well as his latest exhibition, At the Still Point of the Turning World – Strangers of Time, which coincides with the Fondazione La Biennale di Venezia and is held at the historic Scala Contarini del Bovolo.

Have a look on designboom.


🥖 Inhalation: La Poste launches scratch-and-sniff stamp that smells like baguettes

French post office La Poste has introduced a stamp designed by Stéphane Humbert-Basset that gives off the scent of bread when scratched to celebrate the baguette.

The stamp has a “bakery scent”, which was achieved through the use of microcapsules that are embedded within the ink of the stamps to provide the bread-like fragrance.

Read more on Dezeen.




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