Summer is more than just a season, it’s a memory-making machine. Psychologists point out that the slower perception of time in summer, paired with novel experiences, sunlight-induced serotonin boosts, and deeper social connections, explains why the memories we form during these months are often among the most vivid of our lives.
That’s why summer activations like the one we designed for Tim Hortons’ new line of refreshers don’t just sell products; they also help brands earn a place in people’s memories of “good times.”
In this month’s newsletter, we explore how summer is a unique window of opportunity for brands, and the project we developed with Tim Hortons US: a collectible set of merchandise for their new Refreshers line that feels like a wearable vacation.
