We live in an age of information overload. In this environment, television channels face a unique challenge: how to differentiate their programming while maintaining their reputation as reliable sources of information. The design of a news channel is therefore even more important because it isn’t just a neutral backdrop; it influences how we perceive facts and helps create a shared, connected reality.
With this in mind, we developed the brand system for +SBT Informação, SBT’s new streaming channel dedicated to delivering all kinds of news content, including economy, health, fashion, sports, and travel. We aimed to translate the complexity of today’s world into a fluid and distinctive visual system that could guide viewers through an interconnected information landscape.
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