Welcome to the 18th edition of Flopicco Design Studio‘s monthly selection of news and trends on the present and future of branding, design, culture and our studio – curated by our in-house team.
To keep you inspired during the most summery part of the summer, in this newsletter we are sharing a series of long(-ish) and rather assorted reads that we found quite interesting and that we hope you will like and find useful too.
Enjoy and see you back here in September!
🥇 Studio Update: Our own private olympic summer!
To build excitement for the Paris 2024 Olympic Games, Warner Bros. Discovery Italy started a countdown 100 days before the Olympic torch finally lights the cauldron in Paris. Our studio was commissioned to develop the countdown, endpage and slate typographic lineup pieces.
We interpreted and expanded the existing institutional graphic system designed by the in-house team, and footage of Gianmarco Tamberi, Italian athlete who won the gold medal in high jump at the Tokyo 2020 Olympics, was used to add excitement to the countdown pieces.
Have a look on our website.
⛑ Why this ancient hat is the 2024 Olympic mascot
When the first official Olympic mascot—a rainbow-hued dachshund named Waldi—debuted at the 1972 Olympic games in Munich, Germany, it became a popular symbol of both the international event and the host country. Since then, most Olympic mascots have been colorful animal characters. For the 2024 Summer Olympics, however, host country France has chosen a hat.
Shout out to REINO BUENOS AIRES for giving life to ‘Phryge’ 😍
Read the article on National Geographic.
