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Dear friends,
Welcome to Flopicco Design Studio’s monthly selection of news and trends on the present and future of branding, design, culture and our studio — curated by our in-house team.
In this edition we are happy to share two brand new studio projects: the vibrant identity for Videogame Hunters, a new factual series on DMAX Italia; and another instalment of our work for Brazil’s +SBT platform, this time focusing on the Series channel.
We’ve also selected thought-provoking reads that explore motion as the future of branding, the quiet controversy over AI-generated images in the style of Studio Ghibli, the enduring design legacies of Mies van der Rohe and William Morris, and a touch of nostalgia-meets-dystopia from Black Mirror’s new game and Lumon’s Apple terminal.
Enjoy reading and let us know what you like!
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👾 Studio Update 1: DMAX’s Videogame Hunters
DMAX Italia asked Flopicco Studio to create a visual identity and a basic motion toolkit for their new show Videogame Hunters, “the first factual series dedicated to the retro gaming universe in Italy”. In this program, a team of enthusiasts passionate about discovering, restoring and replacing old video games will seek a different challenge in each episode. The results are a mix of colorful nostalgia and fun pixel art.
Check out the case study.Â
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🎞 Studio Update 2: +SBT Series
We continue to tell you about each of the +SBT feeds in detail. This time we are discussing the image of the +SBT series: For this channel, which represents quality storytelling and engaging stories, we decided to express these elements as a sequence of events that are triggered, turning points that can vary the rhythm of the narrative. The characteristic shapes of the channel also represent parts that, when put together, allow the viewer to appreciate the whole story.
More here.
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🤔 Opinion: Design assimilated into business, but did business ever understand design?
Rejecting the notion that design is ‘dead,’ Pentagram partner Natasha Jen says that it has instead fallen victim to a monoculture of metrics. Now is its moment to reclaim what it does best – ‘construct reality’ and ‘shape meaning’ – rather than hit short-term goals to shift units.
Read her article on The Drum.
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