tim hortons newsletter

 

Dear Friends,

Welcome to the 28th edition of Flopicco Design Studio‘s monthly selection of news and trends on the present and future of branding, design, culture and our studio – curated by our in-house team.

This month, we’re excited to share two fresh projects straight from our studio: NOVE’s Like a Star, and our first collaboration with Tim Hortons <3

And as always, we’ve also gathered a selection of timely reads. From a thoughtful reflection on the state of personal branding in 2025 and the Guerrilla Girls’ enduring legacy, to Black Mirror’s lessons for copywriters, Amazon’s new visual identity, and Bon Appétit’s first ever art issue.

Thank you for reading, and as always, let us know what you think in the comments below!

 

💫 Studio Update 1: Shining like a star

Our latest collaboration with Nove was on their brand new primetime talent show: Like a Star Our studio developed the full visual identity and motion toolkit, combining classic talent show elements with a touch of Hollywood glamour.

Go ahead and take a look at the full case study.

 

 

🌆 Studio Update 2: Designing a city graphic set

It is always a pleasure to present the first project we worked on for a new client. In this case, the client is none other than Tim Hortons. They approached our studio to design city-inspired merchandise for its newest locations in Kansas City and Nashville, USA. Want to see how it turned out?

Take a look at the case study here.

Tim Hortons Postcards

 

🎨 The naked billboard that shocked the establishment – and blazed a trail in the art world

“”Less than 5% of the artists in the Modern Art Sections are women, but 85% of the nudes are female.” It’s been 40 years since the controversial activist group Guerrilla Girls formed. Their most powerful campaign, the “naked poster”, broke new ground – and has had a lasting influence.”

Read the article on BBC News.

 

 

Read the rest of of the newsletter 

and subscribe to The Flopicco Monthly here.