UNITED STATES  ·  FLOPICCO  STUDIO + WARNER BROS DISCOVERY  ·  2023

 

FROM CINEMAS TO MAX

STREAMING TOOLKIT

 
 
The Client
Max, previously HBO Max, is the streaming platform for everything HBO, including new Max Originals and TV content from the libraries Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport and their related brands. It is owned by Warner Bros. Discovery Global Streaming & Interactive Entertainment, a Warner Bros.
 
The Challenge
Max is the brand that brings together several entertainment titans: HBO, Warner Bros., Discovery, DC and Wizarding World. Its logo, which has gradually replaced HBO-Max in the different markets where the streaming platform is present, combines the HBO bull’s-eye and the Warner Bros. curves in a modern yet timeless design, according to its creators. In the case of Latin America, for the big launch in March 2024, they needed to adapt their popular movie premiere space From Cinemas to HBO-Max to the new design system. That was our challenge, creating the new From Cinemas to Max.
 
The Flopicco Approach
The logo From Cinemas to Max takes as its starting point and reference the Max bullseye. It generates a progression in its extremes, as well as the main shapes of the animated graphics. While respecting the basic system’s logic, we also created new elements: Logos, animations and key art for on-air, off-air and digital use were included in our toolkit. 
 
 
 
 
El cliente
Max, anteriormente HBO Max, es la plataforma de streaming para todo lo relacionado con HBO, incluidos los nuevos Max Originals y los contenidos televisivos de las bibliotecas Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport y sus marcas relacionadas. Es propiedad de Warner Bros. Discovery Global Streaming & Interactive Entertainment, una filial de Warner Bros.
 
 
El reto
Max es la marca que reúne a varios titanes del entretenimiento: HBO, Warner Bros., Discovery, DC y Wizarding World. Su logotipo, que ha ido sustituyendo a HBO-Max en los diferentes mercados en los que la plataforma de streaming está presente, combina la diana de HBO y las curvas de Warner Bros. en un diseño moderno pero atemporal, según sus creadores. En el caso de Latinoamérica, para el gran lanzamiento de marzo de 2024, necesitaban adaptar su popular franquicia de películas de estreno Del cine a HBO-Max al nuevo sistema de diseño. Ese era nuestro reto: crear From Cinemas to Max.
 
 
El enfoque de Flopicco
El logotipo From Cinemas to Max toma como punto de partida y referencia la diana de Max. Genera una progresión en sus extremos, así como en las formas principales de los gráficos animados. Respetando la lógica básica del sistema, también creamos nuevos elementos: Logos, animaciones y key art para uso on-air, off-air y digital.

CREDITS

Client

HBO-Max Latam / Warner Bros Discovery

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech & Emiliano Agnetti.

 

 
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