UNITED STATES · FLOPICCO STUDIO + HBO – MAX LATAM / WARNER MEDIA · 2022
DEL CINE A TU CASA
ON AIR PROMO TOOLKIT
On Air Promo Toolkit for the main franchise of HBO-Max Latam: Del cine a tu casa, the space that
offers Warner Media’s greatest movie premieres only 45 days after the cinemas.
The Latin American division of HBO-Max also works with the Brazilian market and the Spanish-speaking segment of the US, that is why this was a multilingual project, being Do cinema para sua casa the Brazilian version and From the Cinemas to Your Home the English one.
Flopicco Studio created a brand system that is both consistent with the HBO-Max identity but it also provides a new array of elements that deliver flexibility and dynamism. This toolkit included logos, animations and key arts to be used On-Air, Off-Air and Digitally.
Setting the “play” icon in motion was our starting point for the animation,
and as the same time, an invitation for the audience to hit HBO’s iconic play button.
ClientHBO-Max Latam / Warner Media International
Creative direction, art direction & graphic production
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech, Daniela Pasasporo & Ana Laya