UNITED STATES · FLOPICCO STUDIO + HBO – MAX LATAM / WARNER MEDIA · 2022
Flopicco Studio was commissioned a fun, distinctive and practical sticker set to enrich the digital communications of HBO-Max Latin America and Brazil that aims to position itself as a relevant technological/streaming platform in the region.
They requested stickers, both graphic and typographical (alerts, thematic, decorative, miscellaneous) in the three main languages used in Latin America: Spanish, Brazilian Portuguese and English.
We created the messages, decided on a retro illustration style with geometric shapes and the Ocr A Std Font, with a vibrant and fresh palette of magenta, cyan, yellow, three colors that harmonically coexist and stand out from the HBO-Max institutional violet. Our palette is limited to generate a clear identity.
All the stickers have a white border, emulating the physical ones and separating them from the image background on which they will be applied in HBO-Max’s post, stories and reels. These are some of the 89 stickers that compose the set.
HBO-Max Latam / Warner Media International
Creative direction, art direction & graphic production
Florencia Picco, Fernando Vallejos, Natalia Bellagio, Pablo Camino,
Alejandro Guatelli, Martín Polech, Daniela Parasporo & Ana Laya
With the collaboration of
Esteban Ibarra & Macarena Lateülade
from GUAPO./ Design Studio