I T A L Y · F L O P I C C O S T U D I O + D I S C O V E R Y · 2 0 1 8
Motor Trend Branding
The Motor Trend Group, is a media company that specializes in enthusiast brands, such as Motor Trend, Hot Rod, and Roadkill.
Flopicco Studio was in charge of creating the the visual identity and brand system for the Motor Trend channel in Italy.
















CREDITS
Client
Chiara Cerutti, Discovery Italia
Creative direction, art direction & graphic production
Flopicco Studio
Inhouse Team
Florencia Picco, Fernando Vallejos, Pablo Camino, Alejandro Guatelli
With the Collaboration of
Lumbre