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Motor Trend Branding



The Motor Trend Group, is a media company that specializes in enthusiast brands, such as Motor Trend, Hot Rod, and Roadkill.

Flopicco Studio was in charge of creating the the visual identity and brand system for the Motor Trend channel in Italy. 



Chiara Cerutti, Discovery Italia

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Pablo Camino, Alejandro Guatelli

With the Collaboration of