The client

National Geographic is a Society founded with the purpose of furthering the knowledge and awareness of our world. They are the world’s leading multimedia destination for the best stories in science, exploration and adventure. Nowadays, National Geographic is owned by The Walt Disney Company.

The challenge

National Geographic approached Flopicco Studio as they needed to create a global set of guidelines for the authorised application of their brand logo (full logo, icon, font, color) in apparel items and their labels, to create a coherent system applicable to all sort of labels (main garment, tagless, icon sign-off, hem labels, etc).

The Flopicco Studio Approach

Flopicco Studio studied the identity usage of National Geographic’s logo in all kinds of apparel items and their labels to then create a complete set of guidelines. This rules were compiled in a manual that anyone all over the world can consult to find out all the authorised uses of the National Geographic logo.