GLOBAL + FLOPICCO STUDIO + NATIONAL GEOGRAPHIC · 2019
NG PLANET OR PLASTIC
When it comes to the problem of plastic in the oceans, figures are so dramatic that is clear that we need to make it a personal matter and take action now. This is why Nat Geo decided to create a campaign that nudge people into making a personal resolution to contribute with the oceans’ health by avoiding the consumption of single-use plastics.
Their approach to the campaign was very clean and simple and focused in pushing the message in a positive way, avoiding the point-fingering that usually generates a bit of rejection as all recent studies have shown. This campaign aimed for empathy, facts and a very clear and easy-to-follow call to action: reduce single-use plastic.
Using the distinctive brand style we created images and animations that are as clear and as positive and light as the campaign message.
Let’s save the oceans!
National Geographic / Mariano Barreriro
Creative direction, art direction & graphic production
Florencia Picco, Fernando Vallejos, Pablo Camino, Alejandro Guatelli, Romina Giarrizzo.