GLOBAL + FLOPICCO STUDIO + NATIONAL GEOGRAPHIC · 2019

NG PLANET OR PLASTIC

When it comes to the problem of plastic in the oceans, figures are so dramatic that is clear that we need to make it a personal matter and take action now. This is why Nat Geo decided to create a campaign that nudge people into making a personal resolution to contribute with the oceans’ health by avoiding the consumption of single-use plastics.

Their approach to the campaign was very clean and simple and focused in pushing the message in a positive way, avoiding the point-fingering that usually generates a bit of rejection as all recent studies have shown. This campaign aimed for empathy, facts and a very clear and easy-to-follow call to action: reduce single-use plastic.

Using the distinctive brand style we created images and animations that are as clear and as positive and light as the campaign message.

Let’s save the oceans!