GLOBAL · FLOPICCO STUDIO + NAT GEO · 2018
Nat Geo Wild Global Brand System
One of the greatest projects we worked on last year was the rebrand of the Nat Geo Wild brand globally.
Nat Geo Wild is the only channel completely dedicated to premium wild life programming with espectacular cinematography and compelling storytelling that unveils the mysteries of nature while inspiring people to explore more, to understand better, and to get involved in the preservation of our planet.
The challenge was to refresh, perk up and refine the channel’s image while keeping it close to the recently polished mother brand: Nat Geo.
We worked closely with National Geographic Partners VP Creative, Mariano Barreiro, and EVP Global Brand Strategy, Emanuele Madeddu.
With this lovely package we have just won a Silver Award for General Brand Design Package at Promax Europe.
Many thanks to all the people that was involved in bringing this beautiful work to life! It has been a really wild adventure!
One of the hardest challenges of the rebrand was the creation of a color palette that was somehow linked to the mother brand while being distinctly Wild.
What did we do? We let nature be our guide. The seven color schemes come from seven different habitats of Earth, from espectacular sandy deserts to the hidden corners of the tropical jungle or the unexplored depths of the oceans.
The schemes are colourful, contemporary, they don’t feel artificial, and most of all, they are flexible and modular as they work in two different levels: visually and content-wise.
Any of the contents of the Nat Geo Wild can be packed with a palette that is visually associated to the content of the show (blue oceans, red deserts, green jungles), or that psychologically reflects the mood of the show (from chilled puppy documentaries to exciting adventures involving very hungry lions).
Mariano Barreiro & Emanuele Madeddu
National Geographic Partners
Creative direction, art direction & graphic production