news
The design of a news channel is isnโt just a neutral backdrop; it influences how we perceive facts and helps create a shared, connected reality. 

There are positive summer associations that won’t fade when September arrives, they will continue to strengthen brand perception over time. 

The circle is associated with unity, harmony, and serenity. Given this emotional connection, itโs no surprise that many brands incorporate circular elements into their visual identity. 

Yellow Day, it is the perfect opportunity to reflect on three interesting uses of the color yellow in three quite different studio projects: Eni’s rebranding; NatGeo’s editorial guidelines; and Rai Sulle Tracce del Crimine’s exhibition. 

Shiny talent shows, city swag, personal brands, innovative canvases and more ideas sparking our creative thinking are on the agenda this June and you’ll find it all in this newsletter. Take a peek and subscribe if you haven’t already ๐ 

In this new edition of the Flopicco Monthly, we’re exploring a fascinating topic: Vatican branding. We’re sharing articles that explore the intersection of belief, communication, and branding, and how meaning arises from it.


Videns Festival, here we go! Our founder and creative director, Florencia Picco, will be attending this creative gathering in Florence. 

Spring arrives with retro-futuristic nostalgia and plenty of motion for your branding. We also share two brand new studio projects: the vibrant identity for Videogame Hunters and another instalment of our work for Brazil’s +SBT platform, the Series channel. 

In this issue, we’re sharing the reel and stickers we made to celebrate our 10th anniversary. Rai Sport’s bold rebrand. A fascinating exhibition on women and radical software, and more. 

The anniversary of our studio has been in the news. Magazines and specialized media in Italy have echoed this important milestone in the life of Flopicco Design Studio. 

Anniversary Reel Time: As we continue to celebrate our 10th anniversary we wanted to share all the beautiful projects that have made us learn, grow, challenge ourselves and make a big difference to our clients and a small difference to the world 

10th Anniversary: Although we rarely turn the spotlight on ourselves, this seems like a good opportunity to share with you what this anniversary means to us, some of the things we’ve learned along the way, and some of the interesting projects we’ve been privileged to work on. 
