Plenitude, the energy company born from Eni Gas e Luce’s rebranding, has achieved a remarkable milestone: being named Best Growth Brand 2024 at the prestigious Best Brands Awards. This recognition, based on extensive consumer research and market performance, marks the first time an energy company has received this accolade. Adding to the celebration, Plenitude also entered the TOP40 Most Valuable Italian Brands 2024 by Kantar BrandZ, ranking 12th as the highest new entry.
At Flopicco Design Studio, we are proud to have played a key role in shaping Plenitude’s brand transformation alongside TBWA\Italy. Our work went beyond aesthetics, crafting a cohesive visual identity that reflects the company’s vision of sustainable energy and growth.
We have energy to change
The rebranding effort centered on the motto “We have energy to change,” with a logo and visual system designed to embody this transformative ethos. By replacing Eni’s traditional flame with a sun symbol, we highlighted renewable energy’s central role in the brand’s mission. A vibrant green and yellow gradient evokes sustainability, while the choice of the clean and digital-friendly Montserrat typeface ensures the brand’s clarity across all mediums.
A motivation to continue evolving
Plenitude’s success is rooted in its ability to connect emotionally with consumers, a testament to the power of a strong and strategically aligned brand identity. As Paolo Contenti, Head of Branding and Communication at Plenitude, noted during the awards ceremony, this achievement is not just a milestone but a motivation to continue evolving.
These accolades validate the importance of thoughtful branding in even the most complex sectors like energy. At Flopicco, we are honored to have contributed to Plenitude’s journey, proving that a compelling brand can inspire change and drive growth.
Interested in creating a transformative brand for your company? Let’s chat about how we can help!
Sources:
EniPlenitude Corporate Website.
Photos vía Best-Brands.it
