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Rai 3D Idents
As a refresh, a year after the launch of its new branding, RAI commissioned us a series of ID bumpers from us with the aim of reinterpreting in three dimensions the personality guidelines for each of its main brands.
We designed and produced these idents to complement and blend with the core branding system, while at the same time highlighting the design principles of each brand/channel.
Roberto Bagatti, Rai
Creative direction, art direction & graphic production
With the Collaboration of