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Rai 3D Idents



As a refresh, a year after the launch of its new branding, RAI commissioned us a series of ID bumpers from us with the aim of reinterpreting in three dimensions the personality guidelines for each of its main brands.

We designed and produced these idents to complement and blend with the core branding system, while at the same time highlighting the design principles of each brand/channel.



Roberto Bagatti, Rai

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Romina Giarrizzo, Fernando Vallejos

With the Collaboration of

Freak, Horacio Herrero and Santiago Crescimone