I T A L I A · F L O P I C C O S T U D I O + R A I · 2 0 1 7
Rai Gulp
Preteens are the main target of this channel from the RAI family. On the one hand, we created an operative branding approach using gamer references consistent with RAI’s animation principles; on the other hand, we developed a family of characters that represent diversity and the target audience’s concerns through the bumpers: music, fashion, magic, friendship, new media. A wild and carefree RAI.
CREDITS
Client
Roberto Bagatti, Rai
Creative direction, art direction & graphic production
Flopicco Studio
Inhouse Team
Florencia Picco, Fernando Vallejos, Romina Giarrizzo, Pablo Camino, Marco Salemi, Elia Iandolo
With the Collaboration of
Martin Laksman and Studio Freak
