I T A L I A · F L O P I C C O S T U D I O + R A I · 2 0 1 7
Preteens are the main target of this channel from the RAI family. On the one hand, we created an operative branding approach using gamer references consistent with RAI’s animation principles; on the other hand, we developed a family of characters that represent diversity and the target audience’s concerns through the bumpers: music, fashion, magic, friendship, new media. A wild and carefree RAI.
Roberto Bagatti, Rai
Creative direction, art direction & graphic production
With the Collaboration of