I T A L I A  ·  F L O P I C C O  S T U D I O  +  R A I  ·  2 0 1 7


Rai Gulp


Preteens are the main target of this channel from the RAI family. On the one hand, we created an operative branding approach using gamer references consistent with RAI’s animation principles; on the other hand, we developed a family of characters that represent diversity and the target audience’s concerns through the bumpers: music, fashion, magic, friendship, new media. A wild and carefree RAI.



Roberto Bagatti, Rai

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Romina Giarrizzo, Pablo Camino, Marco Salemi, Elia Iandolo

With the Collaboration of

Martin Laksman and Studio Freak