I T A L Y  ·  F L O P I C C O  S T U D I O  ·  2 0 1 6




For this series of idents we recreated a set of iconic Christmas elements and situations using the square form, abstract synthesis and animation logic of the RAI Rebrand. The palette mixes the colors of the different channels, thus achieving pieces that work horizontally across the RAI network.



Roberto Bagatti, Rai

Creative direction, art direction & graphic production

Flopicco Studio

With the Collaboration of

Luis Paris