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RAI entrusted us with the redesign of its brand identity as well as the brand architecture of all its business units, from network logos to corporate design, with the objective of modernizing the group’s image while preserving its consolidated identity.

This change accompanied RAI’s re-launch in autumn of 2016.

The new promotional package includes elements of continuity across all programming, from promo packs to bumper ads, including idents, ad sales toolkits and billboards… a complete redesign, both on- and off-air, based on the square design of the central brand, but with a unique personality for each of the sub-brands.


Roberto Bagatti, Rai

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Marco Salemi

With the Collaboration of

Eloisa Iturbe and Luis Paris