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Rai Styleguide



We were commissioned to redesign RAI’s brand identity, both on and off-air, and the brand architecture of all its business units, from network logos to corporate design. The goal was to modernise the network’s image, making it flexible and fresh, while keeping the essence of its very recognisable and solid identity. 

After this massive branding, we developed a styleguide of more than 1000 pages to present the brand architecture and all the branding and design decisions made for each of its elements, both on-air and off-air.



Roberto Bagatti, Rai

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Chiara Calascibetta, Antonio Magliocco