ITALY · FLOPICCO STUDIO + RAI · 2020
SULLE TRACCE DEL CRIMINE
Let’s start with a fun fact: The crime/noir fiction genre (also called roman noir in French and novela negra in Spanish), in Italy is called giallo, that means yellow, and that is because in the late 20s when crime fiction started in Italy it was Arnaldo Mondadori’s publishing house in Milan the one editing Agatha Christie, SS Van Dine and Raymond Chandler’s books, and all these books had one distinctive thing in common: bright yellow covers.
Brand System at work in the Museo di Roma.
A little bit of everything, from finished pieces, projections, floorplans, process photos.
Luckily the dates of the exhibition have been extended so if you happen to be in Rome, make sure you visit the Museo di Roma
in Trastevere before the 14th of February (2021).
ClientRAI TECHE & RAI
Creative direction, art direction & graphic production
Florencia Picco, Fernando Vallejos, Natalia Español, Pablo Camino,
Alejandro Guatelli, Martín Polech
In collaboration with