I T A L Y · F L O P I C C O S T U D I O · 2 0 1 8
Rai Thematic Channels
Designed to complement and extend of the main Rai Channels (RAI 1 to 4), the thematic channels were each developed with their own personality in the use and treatment of footage and its chromatic implementation.
At the same time, they share the same animation premise with the main channels, completing the larger family of channels that makes Rai’s brand system a unified and coherent discourse.
Roberto Bagatti, Rai
Creative direction, art direction & graphic production
With the Collaboration of