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Rai Yoyo


Rai’s preschooler channel: tender, fun, colorful, cheerful.

Flopicco Studio created a small family of characters based on the square shape of the logo, with a dynamic and a basic chromatic palette intended for the target audience, which are integrated into the OB as part of the brand and have their little “adventures” in the channel’s bumpers.



Roberto Bagatti, Rai

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Fernando Vallejos, Romina Giarrizzo, Marco Salemi, Elia Iandolo, Pablo Camino