I T A L Y · F L O P I C C O S T U D I O · 2 0 1 7
Rai’s preschooler channel: tender, fun, colorful, cheerful.
Flopicco Studio created a small family of characters based on the square shape of the logo, with a dynamic and a basic chromatic palette intended for the target audience, which are integrated into the OB as part of the brand and have their little “adventures” in the channel’s bumpers.
Roberto Bagatti, Rai
Creative direction, art direction & graphic production