ITALY · FLOPICCO STUDIO + DISCOVERY CHANNEL · 2016
TOP CHEF x NOVE
For the acclaimed reality competition series Top Chef, we were given the task of developing the
promotional creative package and a set of idents for a countdown leading to the premiere of the show.
Besides the array of mixed emotions and adrenaline of each episode there’s one element that is always highlighted by the judges: high-end plating. Some would say that’s one of the key elements that separate a delicious homemade risotto from the one served by a top chef in a Michelin starred restaurant. So, we decided to focus on this and we created a image with the sophistication, beauty and complexity of food design.
Here you will see a mix of the results and of the process.
Giorgio Schwarz, Discovery Italia
Creative direction, art direction & graphic production
With the Collaboration of