TOP CHEF x NOVE

For the acclaimed reality competition series Top Chef, we were given the task of developing the
promotional creative package and a set of idents for a countdown leading to the premiere of the show.

Besides the array of mixed emotions and adrenaline of each episode there’s one element that is always highlighted by the judges: high-end plating. Some would say that’s one of the key elements that separate a delicious homemade risotto from the one served by a top chef in a Michelin starred restaurant. So, we decided to focus on this and we created a image with the sophistication, beauty and complexity of food design.

Here you will see a mix of the results and of the process.

Buon appetito!