CHILE · FLOPICCO STUDIO + TV+ · 2018

TV+ Brand System

TV+ is the oldest TV station in Chile (when it started in 1957 it was called UCTV though), and now after the rebranding we can say it’s one of the freshest stations too.

They ask us for an image capable of expressing the channel vibe that is based in three core attributes: TV+ it is mainly an entertainment channel, their contents are light and fresh, and it in this new stage they aim to get closer to its audience.

The colour palette of many open TV channels in Chile range between orange and yellow (the old UCTV was this way, as well) so we wanted to differentiate ourselves from the old brand and from our competition, but without completely breaking from the brightness of the old identity.

The scheme we choose is bold, the hues are saturated, and, even though blue is the principal colour, is very cheerful. The audience immediately noticed (and liked!) the new TV+.