I T A L Y  ·  F L O P I C C O  S T U D I O  ·  2 0 1 7





It’s a dirty job, but somebody’s got to do it!

For this new DMAX show, where Chef Rubio performs unusual activities, we mix classic childhood trading cards with the equipment Rubio uses during the show: gas masks, industrial gloves, safety goggles and even a snorkel.

It’s a fun way to show the variety of situations the character will be involved in, allowing us to experiment with different animation modes and create anticipation and empathy in the promo pack.



Chiara Cerutti, Discovery Italia

Creative direction, art direction & graphic production

Flopicco Studio

Inhouse Team

Florencia Picco, Marco Salemi, Elia Iandolo, Romina Giarrizzo, Fernando Vallejos, Pablo Camino